Welcome to Floral + Bows! My name is Kristy Archibald, the writer, editor and creative founder of this lifestyle + fashion blog. I am based in Calgary, Alberta as a local communications + PR professional and freelance lifestyle writer. I have a strong passion for supporting local businesses, maintaining a healthy lifestyle, discovering and learning about new cultures + people and making vivid memories with my close family and friends – and being well dressed while I am at it!
I am an avid social butterfly with a love of connecting with people and being inspired by the unordinary. On a Friday night I can either be found with a glass of Merlot perusing Calgary’s social scene or tucked away reading the latest New York Times Bestseller – or let’s be honest, catching up on emails.
My signature style consists of many floral garments and bows, hence the inspiration for the name of this blog. If I am not wearing something that you would find hanging on the windows of your grandma’s living room or your dad’s bow tie collection, then my go-to is usually plaid or a classic 20’s style peter pan collar. Ever since I was a little girl I have been playing dress up and styling outfits, so naturally it has transferred into my adult life and into my career.
I am a proud University of Calgary Graduate with a BA in Communications + Business. From the very beginning I fell in love with communications and learning about the different ways to interact and connect with different audiences – needless to say “the medium is the message” has become my mantra that I use in many aspects of daily activities. In school, I took every opportunity I could to get involved, from being the president of the Communications Club to volunteering at local events around Calgary. Volunteering is how I fine-tuned many of my communications skills and is still a way that I stay connected to the community and up-to-date on my PR + Communications skills and abilities. Working on creative projects, learning the newest social networking fad or figuring out how to create a brand and convey its messaging to its audience are just a few of my favorite things of my ever evolving career.
I have had the opportunity to write in a variety of different industries so far and as a result, it has allowed my writing to become extremely diverse and adaptable. Some local blogs that I have had the honorary opportunity to write for are STMDR, YYC Girl Gang, The Who To Call Blog, The RV Care Network Blog and the Bucars RV Blog + feature magazine. Currently, I am working on some exciting projects with Dote Magazine, Standout Publications, Moments magazine, YYC Girl Gang and more to be announced soon!
Floral + Bows has been a work in progress for quite some time and will continue to mould and grow as I discover new and wonderful things. This blog will contain my daily musings, fashion + style inspirations, travelling escapades and life through the lens of a refined 24 year old sassy single girl in Calgary attempting to be a successful #GirlBoss. My hope is that this blog will be relatable and will inspire those who read it in one way or another!